Su Xuefeng: Enterprises must have a strong foundation in order to establish their own brand

Harbinxinhuanet 26 (Grain Rain) - From September 25th to 27th, the 2023 Chinese Entrepreneurs' Sun Island Annual Conference will be held in Harbin. Su Xuefeng, the general manager of Zhongguan Biology, said in an interview with Xinhuanet in the studio that the key to not panic is to "have food in hand". For enterprises, "food" refers to strong innovation and technical capabilities, so that they can have the confidence to meet the "storm". Therefore, without the drive of technological innovation, there can be no high-quality development of enterprises. Enterprises need to conduct primary research and create new markets by creating a product.

Su Xuefeng mentioned that COVID-19 is located in the fields of biotechnology and health. In recent years, it has mainly focused on technological innovation and research and development, and has made breakthrough progress. This year, the company launched Antarctic krill oil for the first time and was included in the "National List of Cosmetic Ingredients". This means that Antarctic krill oil can be used in the beauty industry, and its unique repairing effect on the skin will also become a highlight of the beauty industry. After gaining a deeper understanding from customers, they are eager to engage in various collaborations, including purchasing technology, investing in building factories, and so on. In addition, Antarctic krill oil has undergone further technological and quality improvements, and the product is closely cooperating with medical institutions to conduct a large number of cellular animal experiments, proving its effectiveness. In the future, large-scale clinical trials will also be conducted.

When it comes to sustainable development of enterprises, Su Xuefeng stated that it is necessary to cherish the environment and resources in order for enterprises to achieve sustainable development. The development of enterprises does not necessarily require "large and comprehensive", "specialized and refined" is also a path that can be developed. For over a decade, COVID-19 has only focused on the high-value and high-quality utilization of Antarctic krill oil. Scientific research has shown that due to the strategic and rare nature of Antarctic krill oil, many of its components have a significant beneficial effect on health. It is an environmentally friendly, healthy, and sustainable product that meets the requirements of global development. What we need to do is to utilize various existing technological means and combine targeted development technologies to achieve full utilization of raw materials as much as possible, while basically achieving zero emissions in the production process, "said Su Xuefeng.

Regarding the construction of a brand, Su Xuefeng believes that a part of the brand's connotation is eternal and unchanging, which is quality and leading technology, which requires sustained investment from enterprises in this area. Brands should follow the development of society, after all, the public's requirements for products are constantly changing and improving. The content of a brand also needs to change and develop, following the ideas of producing, trial producing, and developing a new generation. Moreover, the number of trial produced and developed products should be relatively large, so that enterprises can continuously emerge with new products that adapt to the times and lead the trend. Enterprises must have a strong foundation in order to establish their own brand.

The 2023 Chinese Entrepreneur Sun Island Annual Conference is guided by Xinhua News Agency and the People's Government of Heilongjiang Province, co hosted by Harbin Municipal Government, Heilongjiang Provincial Department of Commerce, Xinhua Network, Xinhua News Agency Heilongjiang Branch, and hosted by Harbin Sun Island Group.